Products
Attorney Marketing & Advertising offers a
selection of online marketing materials and products to help
legal professionals utilize the internet as a marketing tool for
their practice. One of
the premier products we offer are easy to use blogs operating on the most powerful
and search engine friendly blogging software available.
Of course, having the most powerful,
search engine friendly internet marketing tool won't do
you much good if you don't know how to use it. That's why each
Attorney Marketing and Advertising blog comes with our suite of step
by step, easy to use tutorials which will show you exactly HOW to
get the desired results from your blog.
If your current practice website isn't bringing
new clients to your practice - contact us about converting your old
fashioned website into an easy to use internet marketing muscle
machine. Our search engine friendly blogs can be "dressed" for
success and look as good (if not better) than your current old
fashioned website.
However, the benefits of upgrading your old
fashioned static HTML web site can include:
Better natural SERPs (search engine ranking
position)
Lower PPC costs
Increased online authority and recognition
Imagine - having a website for your law firm
that is easy to update. That's just one reason to replace your
old fashioned existing website with an easy to use blog.
However, unlike most "easy to use" web tools,
your Attorney Marketing and Advertising blog is search engine
friendly. That means the articles you publish can be
found and indexed by the search engines quickly and easily.
That quick and easy indexing often results in better positioning of
your web pages within search.
Even better - your easily found articles will
help you build your online authority and recognition much more
effectively than the old fashioned HTML style sites.
Finally, you may discover that by creating
articles on your blog - you may actually end up paying LESS per
click.
In
Google's guide to getting started with Adwords, they cover the
topic of keywords. Keywords are the words you "target" with
your PPC ad campaign. This is directly from Google's instructions:
Choose your keywords carefully. Make sure they're
specific and directly relate to the theme of your ad and the page
you are directing your customers to. Keywords of two or three words
tend to work most effectively.
With your blog - you can follow these
instructions EXPLICITLY - potentially lowering the cost of your PPC
ad with Google. How?
You can create an article - publish it to your
blog and then direct potential clients directly to the article (aka
blog post) which focuses upon those keywords.
Not only will you potentially lower your PPC
costs - you'll also increase the chance of converting that visitor
to a client - because that visitor will be seeing EXACTLY what they
wanted to see when they clicked on your ad.
Sure you can pay an internet marketing company
a hefty sum to do this for you - or you can do it yourself with your
own easy to use blog.
Contact us to learn
how easy and effective your own self hosted blog can be. |
